
Our History
Real-life strategy to reach your goals.
The Pond-Deshpande Centre (PDC) was founded at the University of New Brunswick in 2012 with a visionary donation from entrepreneurs Gerry Pond and Gururaj and Jaishree Deshpande. The driving force behind the inception was a shared belief that addressing complex socio-economic challenges required more than traditional approaches – it demanded an ecosystem of creativity, entrepreneurship, and system thinking.
Our Vision
Real-life strategy to reach your goals.
Social innovation has the power to transform New Brunswick’s society and economy to work better for everyone. We can be the province where all people have the education, training and employment that helps them achieve their potential. Where residents are engaged in their communities and actively shape the public policies that affect them. Where businesses do well because they also do good. This vision of an inclusive workforce, invigorated civic innovation and a just economy puts social innovation to work in three key pillars, leading to a flourishing New Brunswick.
PDC plays a key role in making this vision a reality: PDC will be New Brunswick’s social innovation partner of choice.


Our Values
Real-life strategy to reach your goals.
At the core of our organization are five values we work by:
Our Goals
Real-life strategy to reach your goals.

Our Targets



To learn more about the UN’s Sustainable Development Goals – visit their website at https://www.un.org/sustainabledevelopment/